MarkIT Yourself is an interactive and an online course designed for the adult and matured learners in the area of marketing research. The learner requirement is that the learner should be computer and internet literate. But the learner can be with or without depth pre-knowledge in the subject area. This Prototype is an interactive course about marketing research. This prototype also aims to includes the qualitative and quantitative research based on interview technology followed by DESAN Research Solutions in association with regular marketing research course.

The main attraction of this prototype is learners or users can test themselves before entering into the course. And after getting the feedback they can decide to follow the course according to their existing level of knowledge. During the course they can follow sound, visual, textual, and graphical content. The prototype has an objective to include standard contents prepared by subject specialist. After completing each chapter the user can take an interactive assessment of various types. This helps the user to evaluate them about the knowledge gained during the course. The assessment is prepared considering all necessary requirements to examine the learner. The assessment questionnaire is objective (multiple choices) and controlled by time frame. But the learner has the flexibility to evaluate themselves according to their need. So all users can self assess them and know the level of knowledge they have gained by themselves and at the same instance of time. The feedback they get after assessment will help them to brainstorm and reevaluate also.

The prototype also includes the forum and email features for asynchronous communication. They can have an interaction from the same portal with other interested users. This can help the user for collaboration and adds interaction.
The important feature of this prototype is that it can keep the track of the user during the session. All the assessment is managed from database. The assessment questionnaires are displayed randomly. This illuminates the cheating practice by users. All assessments are also recorded and stored in the database so user can evaluate them and compare from time to time. This has made this online course more dynamic and easily manageable.

The rest of the features help users to give more information about MarkIT Yourself. It also includes resources that we store, generally asked question and curiosities. This gives a complete shape of assessment based digital media application prototype for e-learning.

The Prototype aims to fulfill the requirement of the adult and matured learners in the area of marketing research. From the development point of view the main objective is to give a shape to the Prototype development plan The prototype development plan states the preparation of manageable, object based interactive online course containing good discussion and feedback facilities. Anderton B. (2006) states “By supporting self regulated learning (SLR) strategies, colleges of education can promote the motivational, behavioural and cognitive skills needed to become self-regulated learners.". This proves the importance of self assessment in online courses. As this prototype contains an interactive objective and randomized questionnaire the learner can evaluates or assess them before and after the course. This helps to fulfill the need of cognitive and meta cognitive learning process in flexible environment.

The prototype development process started with setting time, work division among the group member (Bob and me). As a project manager Bob proposed an outline structure of the prototype. He also arranged the content for the prototype. My role was an analyst, designer and application developer. The functionality and quality of this prototype was checked by Bob.