DMA was one of the most important module in ELMAC study program in terms of including practical and applied part. E-learning and multimedia both seemed to be compliment to each other. Multimedia helps to express anything in much holistic and demonstrable form. In digital story telling or e-learning also multimedia has the same significance role to enhance the form of expression, acquisition. In this module my dream was to sharpen my existing knowledge and learn more digital media tools to use or know to apply them appropriately. Before joining the program I had read the ELMAC brochure produced by HAN University I had an endeavour to learn more skills and techniques and use it to do something in the digital media. Also I was enthusiastic in collaboration and for interaction with international friends to share different experiences.

Within this environment Bob and me as a group initiate a plan to develop an assessment based course for marketing research. This plan was to make an online course with interactive assessments that can help a group of learner in a blended approach. Developing a prototype MarkIT Yourself as an online course was our objective. Our effort was to produce an interactive and complete online course which can self assess learners and provide them dynamic feedback. The other important interest was to introduce the interview technology used by DESAN, a successful marketing research company.

Finally we were successful to complete the prototype as MarkIT Yourself, self regulated interactive assessment based online course on marketing research. To Log into- MarkIT Yourself, user name= student1 and password=123456.
To directly log into courses and then to assessment- Log as: MarkIT Yourself Assessment. The assessment is only on chapter1. The username and password is same as above.