This prototype when fully developed can be an attractive assessment based online course. When it holds a standard content with special interview technology from DESAN Marketing research with multiple features of communication and dynamic assessments then the value of this product will certainly be high. The self assessment feature which this prototype contains has the capability to measure the student progress and track how students are performing after learning from the resources. Every object are manageable and reusable which is next important feature of this product.

The Target group of this product is: 8 to 12 participants

1. both men and women
2. in the age of 25 – 40 years
3. actively working on their professional career
4. at a middle management level
5. in the field of sales, marketing, communication, PR, export, human resources etc.
6. willing to invest 80 to 120 hours and around € 2000
7. to develop a research project, that will give direction to
8. improved customer relationship management, communication strategy, identifying new market segments or
   improving customer/employee/stakeholder satisfaction

Potential participants in the course will be screened for motivation, prior knowledge and experience to best control the quality of the group dynamics. A blended learning approach can be conducted in combination with this online course

Blended learning in a flexible learning environment with self regulated assessment is the approach of this product. The learner of small group is formed and the course is followed by limited face to face meeting and rest of the time is spent online in a suitable and flexible way. This is a combined approach of implementing cognitive and meta-cognitive learning process with open and flexible learning environment. The aim is to provide a satisfaction to the psychological level of learner by providing real time result oriented study program. The didactic techniques is designed for optimum communication and interaction so that every will be able to collaborate easily in the learning process. The course has the ability to incorporate all kinds of interaction and graphical enhancement to assist the learning process.